April 2019 – Management POC

Marketing Management Process

Posted on April 29, 2019 by blogger

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Getting Used to a New Project Management Tool

Posted on April 25, 2019 by blogger

With time, it becomes necessary to invest in a new project management tool which addresses all the challenges you have been having when it comes to managing your projects.

With time, it becomes necessary to invest in a new project management tool which addresses all the challenges you have been having when it comes to managing your projects. As much as getting a new application is necessary, not everyone within the team will share similar sentiments. There are those people who are likely to resist the new project management tool, not because it is complex or ineffective, but because they dont like changes. However, this should never make you give up on effective project management software which will boost your operations. Below are some ways to address this form of resistance.

One of the things that you can do to simplify the transition phase is to allow your team to understand the real benefits of the project management tool. Explain to them how the tool helps in expense tracking and recording their efforts. They will appreciate it more if they understand how sit actually simplifies their roles.

Secondly, take the necessary steps to simplify using the project management software. For instance, if they can easily access the tool by clicking on a link on their desktop then this makes things pretty simple for your team. You can also allow the staff members who understand how to use this tool for online project management to explain to rest. This is going to be cheaper, and in some cases, more effective than formal training.

It is also important for you to explain to your team that the new tool is going to be used in the long term. You may be experiencing a lot of non-cooperation mainly because your team still thinks that the other alternative is likely to come back. In fact, remove the older version from the server so that they have no other option but to make use of the new software program to help them manage their projects.

You should also make sure that all the necessary settings are configured to simplify project collaboration. The basic activities like automation of reports and expense tracking should be configured from the very first day. Make sure the software also automatically sends email alerts to all members of the team. Make sure you make user guides easily accessible for your team. Make sure you understand how to use this software well enough so that you can set the right example to your team.

Web project management is very convenient because all team members can access data regardless of their location. So long as the software is simple to use and effective then every member of your team should be able to embrace it with time. You should always present a demo version before implementing the real software. This helps you to predict some future challenges and form better ways to address them. For instance, you can prepare for formal training early enough so that the whole team can learn how to use the new project management software. Remember that it may take time before everyone learns to use the new application but in the long run, it will become a huge success.

Resources: Boris Nobel is the author of this article on web project management. Find more information, about project management tool here

The Use of Social Media In Event Management

Posted on April 23, 2019 by blogger

Social media is fast becoming an indispensable part of an event planner’s toolbox. Social media is described as a type of website that is based on user generated content and user participation. Examples of social media sites are Twitter, LinkedIn and Facebook, as well as blogs and forums and sites that have user generated content such as the customer reviews on Amazon.

Event organisers can use to social media to aid in the planning of events, promotion of events and the management of the event follow up. Social networking sites such as LinkedIn, Facebook and Twitter are all free to use and are a brilliant way of promoting events and encouraging delegates and potential delegates to engage with you and each other before an event takes place.

However, social media doesn’t have to be used only during the promotion process alone. Social media sites are great at helping companies to encourage discussion, networking and debates about

events during the actual event and long after it has finished.

During an event, the organisers should try and encourage delegates to continue talking about and promoting it through social media channels. Event managers should create a Twitter hashtag exclusively for the event and persuade delegates to update their own Twitter feeds with tweets about the event using this hashtag. This means that every delegate at your event, or anyone interested in your event can immediately see what people are doing and saying about it.

During the event promotion stage, event managers should have created a Facebook page specifically for the event. If there are fans of the Facebook page attending the event, event planners can encourage them to add content, such as photos, videos and links. The more user generated content on the various social media sites, the better.

Once the event is over, it is important to persist with the social media use to ensure communication with delegates is kept high and to give delegates a channel through which they can continue their networking with other delegates. If the event is repeated on a regular basis, ensuring you update your social media channels will provide you with a source of high-quality content and marketing material:

* Add photos to your Flickr account, Facebook page and on Twitter photo sites (e.g. TwitPic)

* Add any videos of your event to your Facebook page and to your business YouTube account

* Continue discussing the event with delegates in your LinkedIn event page

* Update blogs with your thoughts on the event, possibly post a guest article from delegates or partners and add any updates or messages you would like your delegates to receive

After the event has finished make sure you pay close attention to what delegates say about it. Did your they really enjoy a particular topic, did they wish one presenter had longer to talk, was the food not up to standard? By listening to what delegates have said, you can improve the quality of your events in the future.

Social media is an effective way to reach a wider audience than you would usually have access to. Not only is it a popular and well used tool for many individuals, most of the sites are also free to use, making it one of the most cost effective marketing mediums available. Used carefully and appropriately, event organisers can utilise the popularity of these sites to help boost the success of their events.

Yet managing all these social media platforms can be a time consuming task. However, the majority of modern event management software solutions contain social media modules. These solutions allow event managers to integrate their social media channels into the one event solution – making them all easy and fast to update. Combining social media event marketing with other online solutions such as email marketing and online registrations is making the event planning process more streamlined and efficient. Event management software solutions contain all these modules and more, giving event planners time to concentrate on more tactical and strategic tasks.

Resource Box

For more information on event management software solutions, talk to evocos. In the past year alone evocos event & delegate management software solution has created over 7000 events, managed approximately 75,000 delegates and has taken over 50,000 online.

Incorporating social media, email marketing, website integration, registration, online payment, badge production, resource management, event surveys and integrated reporting and analysis, evocos is one of the most comprehensive event management software solutions on the market today.

evocos event management software team ensures our customers are able to seamlessly manage their events; gaining huge cost and efficiency benefits.

Different Advantages Of Event And Conference Management Systems

Posted on April 20, 2019 by blogger

At a time when software programs are ruling the entire workforce and key business processes, you cant think of venturing into one sans them. If you are into the event management field or you just need to organize events or participate in them, you could take full advantage of an Event Management System that offers you full round assistance. An event management services provider also offers custom conference management software development with add on services including website development, exhibitor registration systems, conference proceedings on CD/DVD/Flash drives, conference abstract submission, conference paper submission systems and more.

An event management system automates different key event processes such as registration, scheduling, report generation, event management and on-line payments. The system reduces the time as well as expenses needed for managing events of all sorts, be it conferences, training seminars, customer briefing or trade shows. As per clients specific bespoke event management system requirements, projects are also undertaken and then those are delivered meeting strict deadline. Among the most crucial projects/processes accomplished with automated event management software include:

Event, attendee, exhibiter registration
Event scheduling
Automated change notification
Resource allocation
Secure on-line order processing and payment systems
Audits and reports

Again, like a full scale event management program, a Conference management system is web based software that manages delegate registration, paper submission and paper review. The system is a comprehensive and powerful solution that falls in line with a domain specific content management system.

Some of the major functions and workflows supported by a conference management system are:

1.Receiving paper submissions
2.Collecting reviews
3.Monitoring review coverage
4.Sharing reviews among the monitoring committee
5.Registering attendees
6.Publishing proceedings

Again, a conference management system brings a whale of benefits for the user. Some of these include:

Progress tracking
Powerful data export
Fully configurable
Broadcast emails
Conference Itinerary
Contacts database
Create custom forms
CD/DVD packaging
Conference proceedings on CD as well as DVD
Onsite speaker recording and exhibitor lead retrieval
Booth, manage group and on site registration

MANAGEMENT PRACTICES FOR FINGERLINGS PRODUCTION

Posted on April 15, 2019 by blogger

In the 1st day, the water is reduced to the minimum, the fresh clean water are run gently into the production tank.

On the 2nd day, the unhatched eggs have to be removed and freshwater continue to run into the production tank.

On the 3rd day, larvae yolk sac would have be exhausted thus, they require feeding, the 1st form of feeding are in the use of artemia -this can be feed to the fish for about 2 weeks, then feed the fry with 0.3mm coppens, then 0.5mm till around 4-6 weeks.

During these periods, the most important issue is the removal or reduction of pollution within the water body.

Also, sorting of the shooter must be done gradually, physically until a point when all the fish can be evacuated and then sorted into their different sizes prior to sales or transfer to a juvenile production tank.

Within 4 weeks a fingerling of about 1g are bred and can be sold for between N6-10 and a production cycle can be up to between 10,000 and 50,000 fingerlings within intensive production.

On the whole, for the benefit of a starter of the business the following checklist should serve as a step by step guide.

HATCHING SET UP

Holding Tank: A wooden vat, a plastic tank or concrete tank of any manageable dimension for practical purpose a 4ft by 4 ft can be used.

BROODSTOCK

Male and female must have the following characteristics.

Male: a. Average age 1 year

Large or medium in size

The external genital must cross the anus

Female: a. The vulva must be reddish or pinkish

Average age of 1 year

On palpation or gentle press the egg must come out, the colour of the egg must be greenish yellow.

Medium size – for egg handling (800-1kg). But larger size can also be used with an assistant.

HATCHING KITS

Saline solution

b. Pituitary gland or ovaprim or derivatives

Hand towel

d. Plastic bowl

Scissors or blade or knife

OTHER ISSUES

Latency period between 9-12 hours at 260c

Spawning should take 24 hours and above

Start feeding from third day and feed sparingly to avoid clog of uneaten food at the bottom of tank that can cause pollution

Feedings of fry should be done at least every 2 hours and sparingly

Change feed size as the fish grow up in sizes

Sort or remove shoot-out fry as they emerge physically.

Frequent change of water is a very important factor for success.

Avoid stress as much as possible.

Removal by siphoning of the bottom clog or sediment.