Bharatbook.com Pharmaceutical Opinion Leader Management Cultivating Today’s Influential Physicians

Pharmaceutical Opinion Leader Management: Cultivating Today’s Influential Physicians for Tomorrow (PH109)

Pharmaceutical Opinion Leader Management includes detailed strategies for identifying, recruiting, building and maintaining thought leader relationships. The study guides opinion leader management executives with best practices for physicians in all tiers, including local, regional, national and global influencers.

Backed with real-world metrics from more than 40 companies, this study is the perfect guide for :

Setting thought leader management and MSL program budgets and headcounts

Identifying and segmenting opinion leader candidates by tier

Building thought leader relationships through new opportunities

Tracking the number of KOL relationships already established

Documenting KOL activities

Study participants included vice presidents and directors of medical affairs, product directors and managers, marketing consultants, thought leader development managers and MSL team leaders. The fair-market value benchmarks contained in this study are aggregate data collected directly from executives at participating companies.

Methodology :

Analysts developed the information upon which this study is based through both primary and secondary sources. We process for collecting and analyzing information encompasses two distinct tools: quantitative surveys and qualitative interviews. Both tools are necessary for understanding not only the hard metrics included in this study, but also the reasoning behind the metrics. We aim to answer why some companies spend more than others.

Port’s Companies, Therapeutic Areas and Interviewee Titles :

Companies

Altus Pharmaceuticals Baxter BioScience Bayer Healthcare Pharmaceuticals Biogen Idec Biolex Therapeutics Biovail

Therapeutic Areas

Autoimmune Cardiology and Thrombosis CNS/Psychology Consumer Products Dermatology Diabetes (Type 1) Diabetes (Type 2) Gastroenterology Hematology Infectious Diseases

Metrics Overview :

The following is a list of metrics included in Pharmaceutical Opinion Leader Management. It summarizes the main categories and types of data in the report. Typical organizational structures Thought leader management groups By company size MSL programs Reporting relationships Dedicated vs. non-dedicated By company size Average staff sizes Thought leader management groups

Table of Contents :

From Development To Commercialization: Early-Stage Activities :

In the early stages of product development, thought leader activities are typically science-oriented, and the thought leaders will often serve as advisors to the product team. At Company 13, the business development and the new product development groups work together to develop a new product. New product development performs its own market research for potential products and calls on thought leaders to help identify true market needs. The department hosts meetings where pipeline products are discussed, and thought leaders are invited to suggest products or types of products they would like to see developed.

Tier 2 Thought Leader Profile :

While Tier 2 thought leaders do not have quite the level of recognition that Tier 1 thought leaders attain, they remain important influencers, as they carry years of clinical experience, give speeches and write for publication. Tier 2 thought leaders at surveyed companies have an average of XX years of clinical experience. They produce an average of XX publications per year and give an average of six promotional speeches per year.

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Virtualization in Server Support and Server Management

Server Support and Server Management are very highly discussed topics on the CIO’s desk for most organizations. They form the backbone of running and supporting hundreds of mission critical business applications for the organization to function smoothly and efficiently. From the IT Manager to the CIO everyone really needs to get this aspect right to be successful in their roles.
One of the key trends over the last few years has been the ever increasing role of virtualization technology in the data center. The Wikipedia definition of virtualization goes like this – -Virtualization is the creation of a virtual (rather than actual) version of something in the area of computing, such as an operating system, a server, a storage device or network resources. Virtualization can be viewed as part of an overall trend in enterprise IT that includes autonomic computing, a scenario in which the IT environment will be able to manage itself based on perceived activity, and utility computing, in which computer processing power is seen as a utility that clients can pay for only as needed. The usual goal of virtualization is to centralize administrative tasks while improving scalability and work loads.-
Virtualization has been a game changer in the Server Support and server management game. It has made management of data center servers much earlier to maintain, monitor, and backup. It has significantly reduced the needs for power and space, while reducing carbon footprint and overall resources. Utilization of computing resources has increased many fold as virtualization allows the flexibility and elasticity for virtual machines to be deployed, configured, and changed on-demand, and the same physical servers can support multi-function and multiple applications.
Cloud-computing has been largely supported by virtualization as all cloud service providers have large implementations of virtualization at their data centers. The huge amount of value of shared computing has been facilitated via this method.
Backup and disaster recovery for IT Systems has become significantly easier. Whether your business is small or medium-scale virtualization is the perfect solution for all applications. With this only a single person is able to handle the issues with more than one server. The virtual servers are playing a tremendous role in this sector of server support.

Increasing Efficiency With Stress Management Training

Stress management training courses are provided for preventing stress for various professionals in management, health and other fields. There are basic programs as well as advanced and diploma programs in such courses. Stress can pose a serious problem in the workplace and affect the productivity and efficiency of the organization to a great extent. It cannot be overcome completely just by reading and incorporating a few random tips. Today’s changing business scenario naturally pulls the individual in several directions and leads to pressures and extreme demands where he is unable to reconcile his personal and professional life. Participants taking part in the stress management training course can benefit through interactive sessions and apply the tools in their day-to-day life. In this way, they will be able to accomplish more in less time. They will be able to bring about a huge change to their organizational skills. The courses are focused on presenting the larger picture to the participants.

Training the Trainee with Stress Management Training Programs

Individuals as well as organizations stand to gain with the stress management training programs, as it helps the participants to remain calm and more focused on their jobs. They are able to make decisions more clearly and swiftly and, at the same time, they are also able to put their job and family in the right perspective, connecting better with both of them. They are able to get a better balance in life and thereby improve their happiness level. The training can also be taken by those who wish to impart the course to others in the organization, in the form of ‘train the trainer’ courses for the management and leaders of the organization. When an organization has many people to be trained in this manner, they can opt for the train the trainer method with stress management training courses. The courses are offered both in the form of web based ones and face-to-face courses, so that the schedule becomes much more flexible.

Stress Management Course: for a Healthy Working Environment

Stress is so much a part of our life especially in the workplace. No matter what we do, there will always be instances, persons and situations that will be difficult to deal with. A stress management course is something you should invest in when you want more peace, harmony and productivity in your workplace. Special courses that tackle how your employees should handle stress will enable them to have the right mindset when handling challenging situations. It will teach them how to be more focused and cognizant of things that should be dealt accordingly and things that should be set aside because spending time over them would just be a waste of time. A stress management course promotes a healthy working environment because people learn to act more efficiently and responsibly. They become more organized and, as such, the entire organization benefits as well. They gain from having employees that are productive, organized and are able to handle stress properly.

Importance Of Management Development

Basically, management development is a term that describes any number of activities that reflect a planned effort to enhance employees ability in various individual and team management techniques. Very simply put, management development includes development of skills such as planning, organising, leading and developing resources. A key skill for any employees is the ability to manage their own work and control their career path. Highly motivated and self-directed individuals can gain a massive amount of learning and other benefits for their organisation by implementing an aggressive management development programme.

Management development refers to the process of training and developing managerial talent within a company or organisation.

But why do I need to waste time on training and development? Why not just hire the people I need when the time comes?

Nurturing in-house management talent may not seem important, but it is one of the most important aspects of the development of any organisation. This is the case for several reasons, some of which are listed below:
1. In-house management development programmes give employees the chance to utilise special leadership skills that may posses. These employees will certainly bring an enhanced perspective to management as they will know the working of the company from the ground up as opposed to managerial talent that is brought in from outside the company.

2. Employees will feel more loyal towards the company as they will see that the company is also invested in promoting their career growth and progress.

3. Finally, the overall cost of developing management talent in-house as opposed to trying to recruit talent from the outside world will be much less. A good management development programme may cost during the initial setting up phase, but will not cost much more after that. Individuals who have risen up from the management development programme will be happy to volunteer their time and mentor other employees. In general, a good management development programme will save a lot of money for any organisation.

Management development is a process that begins paying for itself very rapidly. You will begin to see the creation of a core team of individuals who are committed to the growth and progress of your organisation. In the long run, this can only mean increased efficiency and profitability as the management talent in your organisation grows stronger and stronger.